What is right?

What's right? In business is it right to keep your word. In advertising it is right to persuade people to  desire your products and services... even if they don't really need what you have to give them. In marketing what is right? If you are spending your time marketing your company, it would seem to be that keeping your word is important. It is important to connect with your prospects in an honest way too. Do you have what they need? If not, do you know someone who does?

Marketing is an art in communication. It is an amalgam of different mediums created to bring you to your target client... the one who you CAN keep your word to. The one who your products and services ARE needed. How do you get to this target? By planning, by understanding who you are targeting. By communicating. By listening twice as much as you talk. By keeping your word. So... what is right? When you know who your target market is... you will know what is right.